Looking for the easiest way to design social media-sized graphics for Facebook, Instagram stories, and Pinterest? Want to use the best social media graphic design tool?
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Are you tired of having to create separate documents, and design separate images when you want to share your brand new blog post to Facebook, Pinterest, and Instagram?
Not to mention Twitter and LinkedIn too! So many social media sites, so many different-sized graphics to create, oh my!
If you’re looking for the fastest, easiest and newest way to design multiple social media graphics AT THE SAME TIME, click here to start a FREE Tailwind Create account (and follow along).
In this post (and the video below), I’ll take you step-by-step through designing multiple social media graphics at the same time with Tailwind Create.
But first, let’s talk about the wold way and why Tailwind Create’s must-recent update is a game-changer for bloggers and content creators like you.
The Old Way of Designing Social Media Graphics
Before Tailwind Create, you had to design social media graphics in separate documents. No matter which graphic design tool you were using, you’d have to design your images, one by one.
As you can see below, when I designed my graphics for my blog posts, I would use three separate Adobe Photoshop documents. I would copy and paste the designs from one to the other, resizing for each platform.
I’ll be honest, I wasn’t even designing graphics for my Instagram feed or Instagram Stories. It’s just too much for me to handle! Maybe it is for you too.
If you’re using a platform like Canva to design your images, you also have to create separate documents, depending on the size, and unless you have a Canva Pro plan, you can’t actually copy and paste from one document to the other.
To create all your social media-sized graphics, you would have to do so at least FOUR-TIME! Why? Becuase every platform has their own prefered size for graphics.
Standard Sizes for Social Media Graphics
When creating your graphics for social media, the most optimal size differs greatly from site to site.
For example, you shouldn’t share your Facebook images (horizontal) on Pinterest (vertical), or your Instagram images (square) as your Twitter images (horizontal).
What are the best sizes for your social media graphics?
- Pinterest pins should be 2×3 (so 1000 x 1500 pixels)
- Facebook images should 16 x 9 (or roughly 1200 x 630 pixels)
- Instagram Feed posts should be 1 x 1 (or 1000 x 1000 pixels)
- Instagram Stories should be 9 x 16 (or 1080 x 1920 pixels)
You get it! It’s complicated! Who has the time? But, what if there was an easier way?
Tailwind Create to the Rescue
I feel like Tailwind is listening to our collective frustrations every time we publish a blog post because they just upgraded Tailwind Create to be able to not only design multiple pins at once, but you can design images for Facebook, Pinterest, and Instagram simultaneously.
How cool is that? It’s amazing. So, we are going to take a look at this brand-new feature in Tailwind Create.
I’m so excited to no longer have to create separate documents and having to go through all of the stress of recreating them for every single size.
Step #1: Sign Up or Log Into Tailwind Create
New to Tailwind? Be sure to click this link and begin your Free Tailwind Create plan. That’s right! You can get access to Tailwind for free forever.
Simple log in with your Pinterest or Instagram account (no credit card required).
In case you don’t know, Tailwind Create is the graphic design tool within Tailwind. It’s a suite of marketing tools built into one platform. You can design and schedule your Pinterest and Instagram Posts and do so much more with Tailwind.
Let’s take a look!
After logging into Tailwd, to launch Tailwind Create, click on this paintbrush in the right-hand navigation bar. 🖌
Step #2: Select or Upload Your Images
First, you need to select your images. You have three options for images:
- Uploading them from your computer,
- Importing them from your content,
- Or choosing them from the built-in stock photo library.
For example, if you’re a travel blogger, lifestyle blogger, maybe a food blogger who takes their own images, you would upload directly. You could also paste a link to your content, and Tailwind is going to pull those images for you. So. if they’re already embedded in your blog post, that makes things easy.
If you’re choosing stock images enter search terms related to your content to find relevant images that would work really well for your content. For example, I searched “talking” for my blog post on being introverted.
Step #3: Add Your Text
After selecting your images, scroll down the right-hand side of Tailwind Create to add your text. This could be the title of your blog post or whatever content you’re promoting.
I added “How To Be Less Introverted” as that’s the title of my blog post.
You can also add a subtitle, so maybe I also would put “And Be More Outgoing”.
Customize Your Fonts, Colors and Branding
You can also change your font(s), and choose your color palette.
For your branding, you can upload your logo or use your domain name (this is my choice).
Now, it’s time to select and edit your social media graphics.
Step #4: Choose Social Media Graphics
Tailwind Create comes with hundreds of built-in templates and designs built-in.
Don’t get overwhelmed! Not every design is going to work for your content or your colors. You need to find the templates that work for you.
Select A Post Type
Want to work with Pinterest pins, Facebook posts, or Instagram posts? You get to decide what your base design will be. Choose the type from the drop-down menu.
Narrow Down Templates
You can also narrow down your options in the top menu, by selecting the templates with a certain number of photos or for a specific category of content.
Find Your Favorite Designs
First time using Tailwind Create? Then, it’s time to explore the catalog of designs and find the ones that your like and work with your content.
Scroll down the page and heart any templates you like. You can also use the search options to review designs by content type. Once you do be sure to “heart” them and add them to your list of favorites to save time next time.
Preview All Social Media Graphics
Want to know what this template will look like on Instagram or Facebook? It’s easy!
You can also preview what it would look like across all the different platforms by clicking on the small arrow toggle ➡️ in the top right of each graphic.
Use this feature to sneak peek of your template across all platforms before selecting it.
Step #5: Edit Your Social Media Graphics
Make Quick Changes to Templates
You can also make some quick changes to all the templates, or just one at a time.
Click under “re-style” to cycle through the different colors, images, and layouts for your social media graphics. Notice how you can see how it automatically updates for every single one.
You can like all of your different templates here, and if you’re happy, great, you can go ahead and select them all.
Edit Any Image You Like
Want to move the text, change the contrast or shift the image in one of your graphics?
You can also edit any graphic you like using Tailwind Create’s built-in graphic editor. changes to any image you like.
Just like any graphic design tool you’ve used in the past, you can:
- Change the size of the text, subtext, or call to action,
- Alter the size of your branding or domain name,
- Add, move or remove graphic elements,
- Change the color of your text, overlays, and elements,
- Update photos or change them entirely,
- And so much more!
If you’re happy with your changes, click “Save and Go Back” or click “Discard Changes” to undo your edits. You can also click “Download Image” (just know it subtracts one image from your monthly quota).
Step #6: Download or Schedule to Tailwind
Ready to schedule your newly designed social media graphics? It’s time to hit “Select All.” Once you see the checkmarks you know you’re good to go!
You can actually then click “Review“, and this is where you’re easily able to download them or click ‘Go Schedule‘, because, with Tailwind, you can connect your Pinterest and your Instagram.
Even on a Free Forever Plan, you can add one Instagram and one Pinterest
account. You can also,
- 20 posts per month to publish on Pinterest and Instagram,
- 20 Tailwind Create posts to use every month,
- Join up to 5 Tailwind Communities with 30 submissions per month.
Still haven’t signed up? Click here to start your FREE Tailwind plan.
One Last Tip
That perfectly sized image you just designed in Tailwind Create for Facebook, is also perfect for Twitter and LinkedIn as well.
So, that’s how you can easily design your social media-sized graphics without creating multiple documents. No copying and pasting required, which is such a headache, easily with Tailwind Create.
Patricia @ Grab a Plate says
Am i the last to know?! I guess I’ve been passing up the Tailwind notices for this feature! How great – thanks for the step-by-step!
Wow, I actually use canva for all my designs but it’s awesome that you can use Tailwind and do all in one place
Deborah Brooks says
It took me a while to figure out canva so I need to spend some time with tailwind create as well. Thanks for the great tutorial
Jasmine Martin says
I am a huge fan of Tailwind. It has so many great tools and being able to design social media graphics is a plus!